GolfBargainOffers.com / 12/10
Rumor or sex scandal can “kill you”,do you belive?
After reports of Tiger Woods extramarital affairs,advertisements with Tiger Woods have disappeared on US prime-time television broadcast networks or 19 cable channels since late last month.
The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette spot on November 29, according to marketing and media giant Nielsen Company. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said.
“Last weekend there wasn’t any advertisement during those games,” said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a car accident outside his home near Orlando, Florida.
Woods’ ranking among celebrity endorsers plunged from 6th to 24th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.
“His sponsors will attempt to limit his face time,” said Andy Donchin, director of media investments at Carat North America, an advertising agency in New York. “The best thing he can do is get back on a golf course.”
Gillette is running its media schedule as planned and no Tiger Woods ads have been pulled, said Mike Norton, a company spokesman. He wouldn’t comment on the frequency of the ads.
We can just say “Tiger ,Good Luck!”
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